From threat into thread.
For their SS18 collection, Adidas partnered with Parley to launch a high-performance swimwear line made out of recycled ocean plastics. For the campaign, Adidas told their story through Coralie Balmy, ecologist and former 200m freestyle World Record holder.
SS18 collection was inspired by Coralie’s hometown in Martinique and her work as a marine biologist. Our work played an integral role in telling that story.
WHAT I DID:
Social media plan and rollout
Social copy
Creative direction assistance
Landing page conceptualization
TITLE: CONTENT COORDINATOR
AGENCY: PASCHER+HEINZ
“I’ve been so lucky to be part of the Adidas x Parley collaboration. Not only have I been able to combine two of my personal passions, swimming and marine biology, but I have been able to educate people, on the ways we can all help care for our oceans.”
— Coralie Balmy
STUDIO PHOTOGRAPHY: MAXIMILIAN MUTZHAS
ACTION PHOTOGRAPHY: FREDERIK CLEMENT