Founded by celebrity divorce attorney, Laura Wasser, It’s Over Easy is an online platform that guides unhappy spouses through every step of their uncontested divorce.
Laura came to Brand Knew as her platform was going through some difficult changes. They needed our help organizing their systems, tracking sales, solidifying a social presence and launching the app nationwide.
Our efforts were heavily involved in ensuring that It’s Over Easy was set up properly for a successful nationwide launch and to oversee that rollout. As a result, revenue increased 142% year over year.
The leading brand in premium online divorce
WHAT I DID:
Social content strategy
Social calendar management
Email workflow audit & optimization
YouTube channel optimization
Copy editor for blog content
SEO optimization for blog content
Paid ad copy & creative
TITLE: SENIOR STRATEGIST, MARKETING
AGENCY: BRAND KNEW
It’s Over Easy Insights Blog
How Starting My Own Business Saved My Life
By: Yalda Shaygy, Founder of Rosé Toronto
When you hear or suspect someone is a victim of domestic violence, you might wonder, “Why don’t they just leave?” The truth is, they think about leaving all the time. But there are many factors that can hinder that choice. These obstacles can include lack of financial resources, support systems, legal resources, and emotional stability. Often times, it takes something extreme to break through these barriers. Something like starting your own business.
SOCIAL MEDIA GRAPHIC DESIGNER: MATT WAGNER