Understand the science of succeeding with people
Vanessa Van Edwards is a national bestselling author, internationally acclaimed speaker and founder of Science of People, a behavioral research lab that helps people improve their communication style and level up their careers.
Vanessa came to Brand Knew with an established brand, but she needed help expanding her audience and increasings sales of her online course, People School.
We first developed a brand hierarchy that positioned Vanessa as the face of her brand and built an identity around that. Then we shifted our focus to email, paid media and social media strategies that would meet new KPIs for People School sales.
Over the course of our partnership, we doubled Vanessa’s social following, exceeded People School sales KPIs by 3x and garner the attention of brands like Spanx and 3M.
WHAT I DID:
Social media strategy
Own and operate social media channels
Lead generation ideation & execution
Email strategy and funnel optimization
Email copywriting
A/B testing
App rollout
Blog optimization for SEO
SEO keyword research
Advertising copy and creative
TITLE: SENIOR STRATEGIST, MARKETING
AGENCY: BRAND KNEW
Brand Knew Case Study
As a self-proclaimed #RecoveringAwkwardPerson, Vanessa set out to inspire an empire of self-improvers and side hustlers with a drive to learn the skills necessary to excel in their careers and personal lives. With a solid business foundation already in place, bringing on Brand Knew’s expertise was exactly what Vanessa needed to take her brand to the next level.
